Partrunner

Can a redesign turn a platform with poor retention into a user referred platform ? Kreeya made it possible for Partrunner

Web, Mobile

Logistics

Growing Business

Boston, MA

Company Overview

Partrunner offers OnDemand, Same-Day, and Scheduled deliveries to large Ecommerce brands and SMEs. Additionally, they also integrate with client’s e-commerce & ERP systems for OnDemand deliveries at checkout.

Challenges

Partrunner was really struggling with a messy user experience that left operations team and business users frustrated. This slowed down the company operations and became a bottleneck for scaling. Partrunner needed a serious UX revamp to simplify workflows, ease onboarding and reduce support burden. This is where Keeya came into play.

Our Design Approach

Discover

Discovery workshops
User Research
UX Audit
Heuristic Evaluation

UI/UX Design

Wireframes and prototyping
Usability testing
UI Design

Deliver

Design System
UI Screens

Heading 1

Heading 2

Heading 3

Heading 4

Heading 5

Heading 6

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Block quote

Ordered list

Item 1
Item 2
Item 3

Unordered list

Item A
Item B
Item C

Text link

Bold text

Emphasis

^Superscript

_Subscript

User Research

We started with initial user research - gathering feedback from operations team and business users, analysing the user-data and understanding users and problems.

Analysing data - What users are doing?

By digging into the<strong> analytics from mixpanel,</strong> we identified <strong> 12 key funnel leaks</strong> where users were gutting stuck. We added additional instrumentation to understand the patterns of user behaviour.

UX Audit

Next, Our Designer conducted a detailed audit of the product to identify and analyze usability leaks using Neilson's heuristic evaluation. This uncovered gaps in clarity, navigation, and workflows that impact adoption and efficiency.

Usability Pain points

Dashboard Data Overload - Hard to read and make sense of complex data on dashboard.
Information Overload - Too much data, no clear focus on screens.
Navigation Gaps - Users find it difficult to navigate between flows.
Onboarding Complexity - Steep learning curve for new users.
Scalability Limits - Workflows break down as data or teams grow.

Ideate - Prototype - Test

We created a detailed usability report analyzing major flows and screens, with issues categorized by severity.

Solution

To address the above issues, we implemented a comprehensive UX improvement plan. Our designer brainstormed with team on all the above challenges one by one and created wireframes and prototypes for usability testing. After continuous testing and iteration this on a weekly basis, we finalised the new designs.

Streamlined Driver Registration Process

We redesigned the driver registration flow to make it more intuitive and less time-consuming. By reducing unnecessary steps and providing clear instructions, we significantly decreased churn rates during the onboarding process.
Improvements: Faster onboarding, reduced drop-off rates, and improved driver satisfaction.

Interactive Dashboard with Delivery Tracking

Our expert created an informative dashboard featuring detailed delivery information, a map view for real-time tracking, and route optimization tools.
Improvements: Better delivery management, improved decision-making, and a more engaging user experience.

Standardized Information View with Filters and Tags

Our designer introduced a standard layout for data displays, along with upfront filters and tagging options, making it easier for users to find relevant information quickly.
Improvements: Faster data access, improved task efficiency, and enhanced user productivity.

Optimized Workflow and Information Architecture

We reorganized the platform’s navigation by moving subtasks into their related main task pages, simplifying the workflow and reducing user confusion.
Improvements: Enhanced usability, better user retention, and a more logical navigation structure.

The Impact

After implementing the UX improvements, we tracked several key metrics to measure the impact of our work:

35%

Decrease in task completion time

50%

increased feature adoption by utilizing key functionalities.

20%

Increased user satisfaction with user reporting ease of use.

40%

Improvement overall productivity.

“

The team at Kreeya did an excellent job. They took the time to thoroughly understand the requirements, asked clarifying questions as needed, and developed designs that exceeded expectations.

‍

Overall, Kreeya is a great team to work with.

Tarun Aleti

Co-founder, CTO at Partrunner

Ready to take your product experience to next level?

Meet with our B2B SaaS design expert

🔎 Book a Free UX Diagnosis